In one of my blogs not too far back, I suggested that if you have a diversified service mix you need to maintain the quality of each product to a similar high standard…maybe not. Last night some musician friends of mine were backing up a Japanese blues guy and invited me to come by. After viewing the performance it made me rethink my previous stance.

So here is a young blues man who has studied the traditional greats like Little Walter, Muddy Walters, Big Joe Williams and so on. His main thing is playing harp (harmonica) and he is extremely good at it, way above average and most definitely at a professional level. Born in Japan, he hasn’t quite mastered the English language and you can clearly hear a thick accent in his voice. If he had started off singing, you might have dismissed him totally as a bad karaoke performer, for at first it’s almost comical to hear his rendition of the traditional blues classics that make up his repertoire. But…

..but he started off with his strongest talent first. He was very credible as a blues harp player so you gave him a little more rope before judging his vocal abilities. And guess what? Although an acquired taste, he was very sincere in his performance and within a few songs you couldn’t help but accept him. And after a set of his brand of blues, with an awesome back up band (another immediate source of credibility) and confident performance…he was an undeniable hit.

It was a bit of an epiphany for me and maybe a lesson for us all. If we lead with our strength, are prepared and confident… maybe clients will let us sing the occasional number that is a little out of tune, providing we continue to impress them with our core service talents.

Lee’s quote for the day

“It’s probably true that you never get a second chance at a first impression… so let’s hone our talent and lead with our strength so that by association, the odd sour notes that come later aren’t quite as noticeable!”

Lee Palmer is the President and Creative Director at Palmer Marketing, a company that specializes in creative marketing and advertising solutions for the transportation industry.