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June 29, 2010

decisions.jpg

On a call the other day I had someone comment they were the “incredible shrinking company”. Although a few industries proved to be recession proof, most of us had to take a hard look at our business and make significant changes to ensure sustainability.

I value old sayings like “When the going gets tough, the tough get going” and “Necessity is the mother of invention”. The immediacy of shrinking business revenues forces us to take the actions necessary to get our business back on track. And for the majority, it’s been a dramatic transition from where we were just a short time ago.

From my experience and listening to the views of other business owners and managers, there are 10 basic fundamentals that most agree on.

  1. If you don’t love what you do develop an immediate plan to get out, however painful.
  2. If you used to love what you do but are in a “recessional funk”, do a reboot and reenergize with a clear vision and action plan complete with time lines and task champions.
  3. Communicate your concise vision to your entire team and for those who don’t get it in a timely manner, politely suggest a new and exciting career path for them ...outside your organization.
  4. Address every hurdle keeping you from achieving your goals and take action, take action, take action!
  5. Treat your people, customers and suppliers like they matter most.
  6. Fine tune your menu of services through the “good to great” criteria. What are you passionate about? What are you best at? What gives you the best economic return? You need all three firmly in place for the best results.
  7. If you are a generalist, fully understand this “convenience sell” from a customer perspective and make sure you have conquerable levels of quality across your diversified service mix. Good execution of one can win you another. Poor execution of one can cost you everything.
  8. If you are a specialist, make sure your niche offering is still relevant. Sometimes a recession causes a slowdown that a recovering economy corrects and sometimes there is a permanent swing that doesn’t swing back.
  9. There are many new ways to reach your existing and future customers. Experiment and assess what works best for you.
  10. Make sure your product is solid, your message is compelling and you assign the proper resources to deliver it to your market with clarity, consistency and confidence.

June 28, 2010

Four fuel-saving tips from Volvo
Posted by James Menzies at 11:03 AM

On a recent tour of Volvo’s New River Valley truck plant in Dublin, Va., I had the chance to listen to truck expert Frank Bio discuss aerodynamics and fuel efficiency. He gave a 10-minute overview on the subject in front of a Volvo VN. Here are four quick tips (all of them easy and inexpensive to implement) that I thought were worth sharing:

Slow down: When travelling down the highway at 65 mph, 30-50% of the energy generated by the engine goes towards simply moving the vehicle through the air, Bio noted. A lot of customers are beginning to slow down to improve fuel mileage. Bio said many customers that used to gear to run 72 mph are now reducing their road speed down to 67 mph, which causes a 3-5% fuel economy improvement. There’s just one caveat, Bio says, you must also keep your rear axle ratio set where it will allow the engine to continue running in the sweet spot.

Remove the bug screen: Bio mused that Volvo has spent millions of dollars in engineering to find and remove slight percentages of drag, only to have a customer slap a bug screen on the hood. A bug screen hinders fuel economy by 1-2%, he pointed out. At the very least, he suggested, remove the bug screen in the wintertime when bugs are a non-issue. If nothing else, that should nullify the fuel economy degradation that winter brings.

Spec’ full-length fairings: A full-length fairing on the tractor, which extends from wheel to wheel, can improve fuel economy by 1-3% on its own, Bio noted. You can choose between short, medium and full-length fairings – but the fuel savings really come from the full-length cab fairings.

Minimize trailer gap: Reducing the gap between tractor and trailer from 60 inches to 40 can result in fuel savings of 3%. Moving from 50 inches to 40 inches saves about 1.2%. For those who can’t optimize the trailer gap, Volvo now offers an inexpensive trim tab that mounts to the back of the cab and can be adjusted to optimize air flow over top the trailer.

June 21, 2010

Renewal Time
Posted by Kevin Snobel at 05:48 AM

It seems a lot of companies either DO NOT UNDERSTAND or do not want to understand Insurance Renewal. I do not know why? But let's try to take some of the mystery out of the equation.

1) Choose an INSURANCE BROKER, who you are comfortable dealing with. Especially since they will need access to certain CONFIDENTIAL FINANCIAL DATA. IF YOU WANT TO SWITCH BROKERS, check with others in the industry to seeor obain a recommendation
2) Do your homework, you can be sure both the AGENT AND THE INSURANCE COMPANY WEILL BE DOING THEIRS>
3) TO PREPARE ALLOW YOURSELF BETWEEN 60 TO 90 DAYS, TO START THE PROCESS AND GET THE BALL ROLLING (OR IN OUR CASE TRUCK)
WHAT WILL YOU NEED TO GET READY?
1) A list of all equipment (TRUCKS AND TRAILERS) Be prepared to supply: year, make, model, VIN, Plates on them at present, and of course a FMV (FAIR MARKET VALUE)
2) A Complete and current (within the last 15-30 days) ABSTRACT FOR EVERY DRIVER WORKING FOR YOU
3) A Complete and current (within the last 15-30 days) C.V.O.R. for every driver driving for you
4) A current loss run up to and including the last 5 YEARS.
5) A complete and current mileage travelled and where to (very important) tell you why later
6) As best as you can a breakdown of commodities hauled
7) A list of your top 5-10 accounts, Be prepared to supply a copy of a CONTRACT YOU MAY SIGNED if available.
8) A current Domiciled C.V.O.R. OF THE PROVINCE OR STATE YOU ARE LOCATED IN.
9) A current SafeStat ( CSA 2010 soon) up to date rating of your company.
10) Be prepared to show a proper breakdown of DRIVER TURNOVER and explain it.
11) An HONEST list of any Safety initiatives you have undertaken in the past year. PROOF IS REQUIRED
12) AN HONEST UP TO DATE CURRENT LIST OF ANY DRIVER MEETINGS, PROVIDE AN AGENDA OF WHAT WAS DISCUSSED. SHOW ATTENDANCE RECORDS
In our industry, there should not be any fear of the unknown, Educate yourself, and find out what the Insurance company is looking for, when they quote a renewal price. YOU should not meet with the Insurance company that is quoting, without your agent present.
13) If you have had any ANOMOLIES be prepared to discuss them and what steps have been taken to mitigate them.
Remember your agent can and will be there every step of the way to assist you. Your Insurance company whether the incumbent or a new one, is rating you , on HISTORICAL DATA, that you provide, and present market conditions. If you say you did it, be prepared to prove you did it. If you say you do ot go there, be prepared to prove it, If you say you never carry a specific commodty, be preared to prove you do not do it.

Like anything, information, and knowledge can be a good thing. Especially when handled properly. As to why it is so important to include where you travel and why (point 5 above). Well there is more chance of theft, in certain areas of North America and more chance of accidents, in certain areas of North America, higher settlement costs in certain areas of North America, different liaibility settlement schedules for certain parts of North America, more traffic in certain areas of North America. THESE ARE ALL AREAS OF EXPERTISE THAT THE INSURANCE COMPANY CAN HELP AND ASSIST YOU WITH, AND PROVIDE THEIR KNOWLEDGE AS WELL.
Safe Motoring and happy renewal.

June 17, 2010

In Praise of Pristine Fleets: Part Deux
Posted by David Benjatschek at 03:24 PM

I liked the fact that James took the time to get the discussion rolling on pristine fleets out there.

As per a previous blog , my speaking travels gave me the chance to spend a weekend in Winnipeg a couple weeks back. I spent 2 great days on special shoots for Mark Brandt Trucking, Rik Dhaliwal and a visit to the prestigious, mystical "Winnipeg Cabover Club".

Here's your chance to take a peek at a couple of those shoots.

For photos of the 4 Kenworth Cabovers click on the link below:

http://www.windows2thesoul.com.temp.livebooks.com/#mi=1&pt=2&pi=11000&p=-1&a=0&at=0&pw=cabover

If you have a Cabover, feel free to leave the year, make and town in which its at in the comments. Tell us your story!

Mark Brandt has one of the nicest fleets anywhere. This is a guy who takes pride in what he does. To check out the photo shoot of one of his Petes click on the link below:

http://www.windows2thesoul.com.temp.livebooks.com/#mi=1&pt=2&pi=11000&p=-1&a=0&at=0&pw=lasvegas


Full stories on Mark Brandt and the Kenworth Cabover Club will be subject of future wowtrucks.com emails. If you'd like to subscribe, send an email from the email you wish to get them at to david@wowtrucks.com with the title "subscribe". I promise I won't bombard you. Usually 1 to 2 emails are sent each month honoring cool things in Canadian Transport.

To all you "pristine" fleets out there. Keep doing what you do!

David

P.S. As Rick Mercer would say.. If you find yourself in Central Alberta this weekend... why don't you check out the Pro-Trucker Alberta Big Rig Weekend at Westerner Park in Red Deer.

Continue reading "In Praise of Pristine Fleets: Part Deux" »

Ditch Your Expectations!
Posted by David Benjatschek at 12:15 PM

A couple weeks ago an experience taught me the value of being flexible around expectations I have.

I was flying into Winnipeg and then driving to deliver a couple workshops on Conflict Management in Sioux Lookout Ontario.

I speak in Winnipeg usually twice a month and my rental with National Rent a Car on a previous trip was this great Volvo coupe. It had it all, or so I thought: stylish, sunroof, great handling, the most ergonomic seats I'd ever ridden in.. it was just one of those cars that makes you feel good.

So with the prospect of a 5 hour drive to Sioux Lookout and then 5 hours back to Winnipeg I did something I had never done before: I phoned the Winnipeg Airport Location in advance and placed my preference for a Volvo with them. They noted it and said that if one was available it would be mine.

So the Sunday came and I arrived in Winnipeg excited about my drive. I approached the counter and introduced myself to the gentleman behind it. He gathered my file, looked up and said: "Mr Benjatschek, I see here you requested a first class car for your long trip today. We are going to deliver that for you. Unfortunately none of the specific Volvos you requested have been returned to us but I am going to place you in a Luxurious Ford Taurus."

Sorry Ford , but the first thought that came to my mind was "isn't putting Luxury and Ford Taurus in the same sentence an oxymoron?!!"

Suspiciously, I took the keys and started to walk toward the lot, all along pondering what I was going to say when I discovered a Plain Ford Taurus and went back inside to call his bluff and ask for a different car.

As you might guess, I never went back inside. All that I can say is: Ford.. You've changed!!

Getting to my car I didn't see the plain jane ride I was expecting but instead discovered a very stylish sedan with an ultra comfortable leather interior, sunroof and Satellite Radio.. a must for driving the rolling hills of Hwy 17 North. I wasn't the only one who thought it was a great car .. I stopped for a Tim's on the way out of Winnipeg and when I came back out of the store with my coffee there was a group of men standing around my rental car and quickly asking: "is this baby yours?"

The ride was smooth and I went there and back on ONE TANK of GAS. Incredible.

This was not the FORD Taurus I knew.

Sometimes when we stubbornly insist on previous expectations we miss out. Had I balked at the Taurus based on previous impressions without taking the walk to check it out I would have missed out on a great car that was perfect for my trip to Sioux Lookout and gut roll laughing to Blue Collar Comedy all the way out.

I don't know what things are stuck in "automatic" in your life. Things around which you've made up your mind, have definite opinions, people you like and people you don't like. Can I challenge you that things change and to step back from a few of them and ask "What's New?" You deserve the best. Sometimes its just a question away.

David Benjatschek is a professional speaker/ workshop facilitator in the areas of Leadership & Communication. Visit his website at www.marketbeamer.com.

Continue reading "Ditch Your Expectations!" »

June 10, 2010

Fear may drive markets but solid fundamentals drive economic recovery
Posted by Lou Smyrlis at 07:19 PM

Last month we held our second annual Profitability Workshop for carriers in partnership with Dan Goodwill and Associates and with the support of Peoplenet Canada. Profitability, of course, has been an all too elusive concept the last couple of years and many motor carrier executives remain anxious about what appears to be a fragile recovery, particularly in light of fears that the recent economic turmoil in Europe could plunge us back into recession. I know I personally held some reservations about the strength of the recovery and the health of our industry, the jist of a rather frightening economic discussion at a recent truck show still haunting me.

We thought it critical to address the status of the Canadian recovery at our workshop and invited Carlos Gomes, senior economist with Scotiabank, to share his insights. I’m glad we did because Gomes had a very positive outlook on the economy to counter all the fears. The recovery is gaining momentum and the fundamentals are looking very strong, according to Gomes’ economic analysis. In fact, GDP growth could hit 4% year-over-year; in other words we are lurching towards normal.

Certainly the transportation statistics bear out his optimism. US truck tonnage rose 0.9% in April, marking the sixth increase in the last seven months, the American Trucking Associations reported recently. The ATA's Truck Tonnage Index now sits at its highest point since September, 2008. Overall, US truck tonnage is up 6.5% over the past 7 months. April's tonnage was up 9.4% compared to last April, the fifth straight month of year-over-year gains and the largest year-over-year increase since January 2005. Tonnage is up 6% year to date compared to the same period of 2009.

Share prices for Canada’s handful of publically traded trucking companies is also showing improvement with Transforce leading the way. That’s an indication the market believes the North American economy is improving, according to Elian Terner, director of investment banking at Scotia Capital and also a speaker at our Profitability Workshop.

Truck tonnage volumes are being boosted by robust manufacturing output and stronger retail sales.
For the hard-to-convince, Gomes pointed to several more indicators that the recovery has taken hold: Global trade is bouncing back, with growth in the 14-15% range expected this year. The housing market in the US still has unresolved issues but housing affordability is at one of the best levels on record. The financial system may be tighter than it used to be during previous economic recoveries but it is now healthy and not so tight that it would impede business growth, according to Gomes. And much of the government stimulus, on both sides of the border, will be spent this year.

With so many positive signals, why all the worry about a double-dip recession?

The massive debt western governments are incurring is one reason. Canada’s estimated $50B debt is larger than the mess Paul Martin had to clean up back in the early 90s. But Gomes pointed out it’s important to place the size of the debt in perspective. The Canadian economy has grown a fair bit since the early 90s, enough so that the current debt makes up 3% of Canada’s GDP, which is a smaller percentage than back in the early 90s. In fact, Canada is one of the most financially healthy nations in the western world as we head into recovery.

What explains the volatility we’ve seen in the markets of late? According to Gomes what we are seeing is simply fear-driven concern. Markets hate uncertainty and that’s why we’ve seen some dramatic drops just as things started to improve. But going forward it will be the fundamentals that will drive the economy and, as mentioned, they are solid.

I know skepticism about the health of our economy continues but I must concede it’s hard to argue against a case built on the fundamentals. Perhaps it’s time we all got over the shock of the recession, stopped worrying and got on with the work of rebuilding. For, as Terner pointed out, the carriers that have a clear strategic focus will benefit the most during the economic recovery.

June 08, 2010

With the financial problems in Europe, the world stock markets in freefall and the gulf oil spill, it makes one wonder if we are heading into a double dip recession. Despite these troubling events, there is enough positive news to suggest that we in the midst of an economic recovery.

GDP is on the rise this year. Consumer spending is inching up and manufacturing gains continue – as evidenced by the most recent Institute for Supply Management PMI index coming in at 60.4 percent, showing growth for the ninth straight month. The U. S. Commerce Department's recent report indicated that factory orders were up 1.3 percent in March (and up 4.7 percent year-to-date). Clearly there needs to be sustained growth for multiple quarters to declare that the economies of the United States and Canada are on solid footing. But at the same time economic conditions and key indices continue to move in the right direction.

A variety of transportation indices are also in positive territory. The ATA Tonnage Index, the Rail Traffic index and the Cass Freight Index are all showing positive year / year trends. The spot market for North American truckloads increased 291 percent in April compared to the same period a year ago, according to a freight index published by the transportation trend analysis firm TransCore. The index is based on the millions of truckloads and available trucks in TransCore’s DAT Network that is fed its information from shippers, third partly logistics firms and carriers throughout North America. April’s spot market volume was the highest for any month since November 2005, a record year for spot market freight.

ATA Chief Economist Bob Costello said in a recent statement that he is getting more optimistic about the motor carrier industry's recovery. "Freight is moving in the right direction and I continue to hear from motor carriers that both the demand and supply situations are steadily improving," he said, adding that this growth is due in part to the growing economy and to a slight inventory build after some sectors slashed inventories by too much in 2009. "For most fleets, freight volumes feel better than reported tonnage because the supply situation, particularly in the truckload sector, is turning quickly."

These events beg a few questions. Will the growth in demand, coupled with reduced capacity, translate into higher rates and how quickly will freight rates return to pre-recession levels?

Truckload volumes and rates started to decline in late 2007 and throughout 2008, then took a nose dive as the Great Recession took hold with the financial collapse in fall of 2008, with many carriers pricing during 2009 at or below their variable operating costs. While things have modestly stabilized, shippers are still driving hard bargains in contract rate negotiations, even as the economy recovers, with the supply and demand equation likely to stay strongly in the favour of shippers into 2012. This is the view of John Larkin, the respected transportation industry analyst at Stifel Nicolaus, based on a variety of recent conversations with shippers and carriers.

Larkin sees the following current market dynamics at play. The continued increases in the sophistication of shipper bidding techniques and technologies are still yielding meaningful rate reductions. Contract truckload rates will probably not move up until 2011, at the earliest, and that will simply reflect underlying carrier cost increases. While there is likely to be some modest rates increases in 2011, those will simply reflect increases in driver pay and costs associated with 2010 (and beyond) EPA compliant engines. The implication is that significant truckload rate increases likely will not occur until 2012, Larkin says.

Capacity is tight, however, in certain geographic sectors of the US. “Capacity tightness has been "bouncing around" from one geographic region to another and has not been homogeneous across the US,” according to Larkin.

Shippers keep knocking down “pockets” of exceptionally high rates that have existed for years. Larkin says one carrier he spoke to cited a large East coast shipper that recently was able to knock down rates by 30-35%. “This phenomenon has been particularly noticeable in lanes historically viewed as backhaul lanes,” Larkin says. “With backhaul lane pricing under pressure, carriers must endeavour to price headhaul lanes adequately, in effect to make up the difference. This would seem to be "easier said than done” in this environment, however.

Some customers are again willing to pay for expedited/high service capabilities. In markets such as the auto assembly markets, “shippers are now willing to consider rate increases in exchange for expedited, time-definite truckload services (especially when driver teams are involved),” Larkin says.

IHS Global Insights analyst Charles Clowdis has a slightly different view, saying rates may in fact rise more rapidly and quickly than many current projections. Clowdis believes that the number of carriers and owner-operators that have left the market has decreased total available US trucking capacity to the point where continued economic growth could lead to constrained capacity in the fairly near term, and therefore push rates sharply higher. “Many carriers, both truck load and less-than truck load, have not replaced their fleets on a schedule that puts the most fuel-efficient equipment requiring less maintenance into service,” meaning fewer trucks will be available on any given day.

Overall, Clowdis predicts TL and LTL rate hikes in the 7-10% range, “as capacity decreases and becomes more valuable to serve the released consumer demand.” Of course, even rate hikes in those ranges would still leave shipping costs well below rates in 2007, but from a current year perspective, if Clowdis is accurate, it could lead to sharp year-over-year cost increases that could affect a shipper’s bottom line and ability to meet transportation budgets.

My own view is that freight rates will begin to migrate upward but less quickly that what is predicted by Mr. Clowdis. There is still too much capacity in the LTL sector for rates to increase in a meaningful way. More capacity reductions, industry consolidation and growth in demand is required for any significant upturn in LTL rates. Even in the truckload sector, with some exceptions, there will be a steady but bumpy upward movement in freight rates as supply and demand remain in reasonable balance. Freight rates are on the rise but it will take some time to return to pre-recession levels.

Controversy ! What isn't anymore
Posted by Kevin Snobel at 06:33 AM

Recently I was on holiday. Talk about crazy drivers. Trucks, buses, cars, carts, all zooming by, and all certainly not as regulated as we are. Yes it was in the Caribbean. Yes it was smaller than here. Yet there are far fewer accidents than here as well.

That makes you wonder why? I was walking on the oppostie side of the road, as this used to be part of the British Commonwealth. Watching the cars, and trucks and buses go by, yet it was organized confusion. What appeared to be the biggest difference was, Respect for the others on the road, and consideration. How so? Let's look at a traffic circle.

The traffic circle, is created to slow down traffic, and at the same time funnel the vehicles into the 4 directions they may head off of the circle. Here we have 4 way stops. No one wants to completely stop, everyone wants to rush through, and it is like a game of chicken. Whoever is the slowest loses. Down there, they let people merge. Anyone ever try merging on the QEW at 5 P.M. OF COURSE WE ALSO HAVE ALOT OF MOTORISTS WHO ARE JUST TO DARN LAZY TO USE AN INDICATOR SO EVERYONE ELSE KNOWS YOUR INTENTIONS. I am going to go out on a limb here, and have come to the conclusion either Auto Manufacturers have stopped making cars with funcitoning TURN SIGNAL INDICATORS, or most people just do not know how to use them.

Funny, we preach to our drivers, to leave extra time to get to their pickup or delivery on time, yet everyone has office staff, rush in, in the morning, always the same ones, complaining about the traffic chaos, and how they had to rush to get to work. I suggest to them leave 10 or 15 minutes earlier and I get one of those DEER IN THE HEADLIGHTS STARE. like I am from another planet.

Summer is upon us, the roads, will be busier, tempers will be shorter, less people will be paying attention, all of us in this industry have had it preached to us by the Insurance experts, MTO experts, DOT experts, Safety experts, Training experts etc, to slow down and be careful. Let's pass it on to just one person and save someone in the process. Instead of the FINGER when someone passes you like a maniac, (we all know it will happen and you will see them at the next set of lights anyways), smile, wave, say have a nice day, THEY just may take the hint.

As for Insurance rates, renewal is coming soon, that will be the next blog, how to prepare, when to prepare, what to prepare.
P.S. ROADCHECK STARTS TOAY ACROSS NORTH AMERICA PASS IT ON TO THE DRIVERS.!!!!!!!!!!!!!

June 07, 2010

Is it time for a much different approach to infrastructure funding?
Posted by Lou Smyrlis at 05:00 PM

Over the past decade I’ve chaired or otherwise participated in a number of panels dealing with the considerable and growing gap between what we should be spending on infrastructure every year and what actually is being spent. If I’ve learned anything it’s that our problems are in no way unique; legislators and transportation stakeholders south of the border are just as pressed to find an effective way to deal with this issue as are their counterparts in Europe and Australia. I’ve also learned that continuing with the same old strategies is going to deliver nothing but the same old problems. We need to consider new approaches, no matter how far they may depart from our current practices.

Over the past year, US legislators and stakeholders have engaged in a debate that may revolutionize their greatly troubled approach to infrastructure spending. The debate is worth following; it’s directly relevant and there is much to learn.

US legislators have had to face the fact that their approach to raising infrastructure funding through fuel taxes is outdated. Current stimulus spending may temporarily mask the depth of the problem but this approach to raising funding has for years been falling short of meeting obligations for highway projects. By last year it was estimated that infrastructure investments from all levels of US government are contributing only about one third of the $190 billion that’s needed every year just to keep up with highway maintenance plus some gradual improvements to stay in line with the increases in trade, population growth and geographic movements of people that is normal over the course of years. It has been reported that from 1980 to 2006 the total number of miles travelled by car and trucks doubled yet highway lane capacity increased by just 4.4%. If you adjust for inflation, real highway spending in the US is down an incredible 50% since the heydays of the Highway Trust Fund of the late 1950s.

Sound familiar?

The problem is a flawed approach to generating revenues for infrastructure spending. The tax is tacked on the price of each gallon of gasoline or diesel yet purchases of fuel are actually dropping as Americans drive more fuel efficient vehicles. For example, Americans drove 108 billion fewer miles in 2008 than they did in 2007. Recessions, of course, further drive down mileage. And with US president Barack Obama pushing for a 40% improvement in gas mileage for cars and light truck fleets by 2020, the continuing demise of the current infrastructure revenue collection strategy seems inevitable.

So the US Congress chartered a special commission to look into the infrastructure funding gap and the commission came back with an interesting recommendation: Phase out the collection of fuel taxes and move towards a direct user-fee system where vehicle owners are charged based on the miles they drive. This way, the cars and trucks that use the nation’s roadways the most, and thus cause the most wear and tear on roadway surfaces, end up paying the most.

How would the government know who is using the highways the most? Well, this is the electronic age so you know there would have to be a technological solution. The commission believes that tracking technology and wireless communication could be used on a grand scale to calculate each vehicle’s travel miles and initiate the billing. The technology to send the data would have to built into all new vehicles over time.

One more thing I learned from the infrastructure panels I chaired or participated in was that if there is an interesting new idea, it’s likely already being tried somewhere. And so it is with user fees based on vehicle miles traveled. Several European countries are either already using them – Germany, Switzerland, Austria -- or planning to in the near future –the Netherlands, Denmark.

Germany’s experience has shown supply chain management improvements such as a clear incentive to consolidate shipments and cut down on out-of-route miles; move a portion of traffic to rail and purchase trucks with cleaner burning engines (the government gives a discount for doing so).

No doubt there are negatives to this approach (errors in tracking spring to mind plus the obvious invasion of privacy through tracking vehicle destinations) but overall I think this approach is worth consideration. What do you think?